How to Plan a Marketing Video for Your Website and Social Media
How to define the audience, message, format, production plan and measurement for video assets that work across websites, campaigns and social channels.
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August 24, 2026
Independent digital marketing studio
Marketing that moves your business forward.
Strategy, SEO, paid media and websites for ambitious businesses that want clarity, momentum and measurable growth.
What we do
Digital expertise. Commercial thinking.
We connect the parts of digital marketing that are too often separated, creating one focused plan around your actual goals.
01
SEO that compounds
Technical SEO, content strategy and local visibility built to earn sustainable rankings and turn discovery into enquiries.
02
Paid media that performs
Focused Google and social campaigns with cleaner targeting, relevant landing pages and reporting tied to outcomes.
03
Websites built to convert
Fast, search-friendly WordPress websites with clear content, editable blocks and an obvious next step.
04
Data that clarifies
GA4, conversion tracking and reporting that helps explain what happened and what to do next.
05
Social with a purpose
Content planning, production and publishing built around audience and commercial relevance.
06
Video with a role
Website, campaign and social video planned around a clear message and useful next action.
It is about being found, being understood, and giving the right people a reason to act.
How we work
Clear thinking. Continuous improvement.
01
Research
Understand the audience, search landscape, competitors and commercial opportunity.
02
Plan
Choose the priorities, channels, messages and measures that matter.
03
Launch
Build carefully, track properly and put the work in front of the right people.
04
Improve
Learn from real behaviour and keep sharpening performance over time.
Selected work
Built around real outcomes.
01
Aura Homes
Organic growth and high-value lead generation for architecture and property.
02
XP Surveys
National search visibility and enquiry journeys for surveying services.
03
Refinish Hub Paints
Ecommerce content, search visibility and commercial product journeys.
Why STV
Senior thinking, without the agency layers.
You work directly with the specialist shaping the strategy, analysing the data and improving the work.
More than 15 years of hands-on digital marketing experience across architecture, surveying, legal services, property, retail and ecommerce.
Selected clients
Brands we have helped move forward.
Manage these under Clients in the dashboard.
Latest insights
Useful thinking. No filler.
August 24, 2026
How SEO, PPC, Analytics and Web Design Work Together
Why connected search, advertising, measurement and website decisions create a clearer route from customer demand to qualified enquiries.
↗August 24, 2026
How to Build a Practical Marketing Measurement Plan in GA4
A clear framework for choosing conversions, validating tracking, using attribution carefully and turning GA4 data into better marketing decisions.
↗Ready to build some momentum?
Tell us where the business is now, what you want to achieve and what may be getting in the way.